Safety PLD
Lowe's
Director
Bradley Mason
Editor
Caleb McCannon
Director of Photography
Kevin Ketchie
Film Location
- Lowe’s Store #2750
- Lowe’s Store #0489
Producer
Jessica Mallicote, Miller Yoho
Photographer
Duncan Littlefield
Days on Set
2
Team Size
6
SUmmary
This product has been developed specifically for Lowe’s associates to promote safety and prevent injury. Lowe’s Safety Team is responsible for working with LCO to develop style/content of the project; Ballymore is footing the bill. Lowe’s is trying to adopt the in ALL stores company-wide to assist employees with lifting heavy items. (Back injuries are the most common injuries suffered by Lowe’s employees). The video promoting the use of the portable lift would be launched to all Lowe’s employees (330,000+) and then will live on the Lowes.com Safety page. Purpose of the video is educational–to promote awareness and adoption of the PLD and its features, as well as highlight Ballymore’s partnership with Lowe’s to achieve Lowe’s Safety Standards
Challenges
Lowe's Safety Team's goal is to produce a video (under 2 minutes) for 330,000+ store employees that highlights the features of the Ballymore Portable Hydraulic Lift and teaches associates how to use it to make their lives easier.
objectives
The purpose of the project is to provide a hype video promoting the Ballymore Portable Loading Dock (PLD).
Behind the scenes
the Impact
What do you need to refuel? Not your car but YOU? Circle K is the most convenient stop for a cup of coffee, a water or a Polar Pop (but don’t forget about the hot dogs) as you tackle your day. We followed seven people, with seven unique stories and seven different day jobs into Circle K to see how they took advantage of America’s thirst stop.
