At the intersection of culture, entertainment and hoops is college basketball’s newest competition — the Jumpman Invitational presented by Novant Health. The latest jewel in the Queen City’s sporting crown featured play between four of the original Jordan Brand-sponsored programs — uniquely showcasing both men’s and women’s teams — while also celebrating basketball culture like only the Jordan Brand can, bringing the energy to Charlotte. It was Littlefield Company’s privilege to witness and tell the story of college basketball’s evolution in December 2022