Our team was enlisted to tell the story of the Carolinas’ first school for data science, located in Charlotte’s buzzing hub of “big data.” UNC Charlotte’s School of Data Science, which encompasses both undergraduate and graduate programs, offers boundless opportunities for students of all backgrounds. To tell the unique story of these programs of study and the faculty, staff, and students that bring academia and industry together, we spent a day capturing the energy of the campus and in-depth interviews with representatives from the School of Data Science to tell this exciting success story that continues to touch lives across the state and nation.