Zenon - “Light”

Director:
Noah Hartsock

Director of Photography:
Bradley Mason

Producer:
Bradley Mason

Film Locations:
LCO East HQ

Days on Set: 1

Team Size: 4

Project Overview

Our partnership with Abu Garcia has brought us the excitement of bringing a pair of new lines to life! We were able to shape light and create elements to make the latest and greatest reels and rods to hit the market! With just a pair of capture days, we focused our efforts to create two unique campaign commercials, 40+ social media shorts, and added product photos to spark the highly anticipated launch of the Zenon and Max lines for Pure Fishing. 

Abu Garcia - "MAX"

Director:
Noah Hartsock

Director of Photography:
Bradley Mason

Producer:
Bradley Mason

Film Locations:
LCO East HQ

Days on Set: 1

Team Size: 4

Product & BTS Photos