New york Lifestyle
HMÉTÉ
Director
Tim Hill
Director of Photography
Alan Imber
Film Location
New York City: Manhattan
Producer
Maria Alejandra Cardona
Days on Set
2
Team Size
4
SUmmary
Focusing on the larger video, we were able to walk the streets of the lower west side of New York City, to create 10 shorts and 250 photos, all within a day.These are pieces are designed for the working woman, who goes out after work, commutes, and is ready for any in-the-moment event. Within the videos and photos you’ll see what Hmete brand is about: timeless, sustainable, and empowering. Take a glance at the new pieces designed by women for women.
Challenges
In an industry of creative individuals, we are a collective that believes true creativity comes from collaboration. Whether
objectives
In an industry of creative individuals, we are a collective that believes true creativity comes from collaboration. Whether
Production
For this project we shot video over the course of 3 days, featuring 3 models, 4 crew members, and 3 different filming locations throughout the city of New York.
Partnership
Partnership is a significant word. Our partnership with Hmete is not only thrilling and exciting but is one we deeply cherish as we push the norms on women’s workwear together.First up! A complete brand video to showcase a behind-the-scenes view of Hmete’s CEO Hikmete Morina. We went from design to production to action! Utilizing the backdrops of New York, Zurich, Porto and Charlotte we test and capture the clothing in action for how women would wear it.
the Impact
What do you need to refuel? Not your car but YOU? Circle K is the most convenient stop for a cup of coffee, a water or a Polar Pop (but don’t forget about the hot dogs) as you tackle your day. We followed seven people, with seven unique stories and seven different day jobs into Circle K to see how they took advantage of America’s thirst stop.
