New york Lifestyle

HMÉTÉ

Director

Tim Hill

Director of Photography

Alan Imber

Film Location

New York City: Manhattan

Producer

Maria Alejandra Cardona

Days on Set

2

Team Size

4

SUmmary

Focusing on the larger video, we were able to walk the streets of the lower west side of New York City, to create 10 shorts and 250 photos, all within a day.These are pieces are designed for the working woman, who goes out after work, commutes, and is ready for any in-the-moment event. Within the videos and photos you’ll see what Hmete brand is about: timeless, sustainable, and empowering. Take a glance at the new pieces designed by women for women.

Challenges

In an industry of creative individuals, we are a collective that believes true creativity comes from collaboration. Whether

objectives

In an industry of creative individuals, we are a collective that believes true creativity comes from collaboration. Whether

Production

For this project we shot video over the course of 3 days, featuring 3 models, 4 crew members, and 3 different filming locations throughout the city of New York.

Partnership

Partnership is a significant word. Our partnership with Hmete is not only thrilling and exciting but is one we deeply cherish as we push the norms on women’s workwear together.First up! A complete brand video to showcase a behind-the-scenes view of Hmete’s CEO Hikmete Morina. We went from design to production to action! Utilizing the backdrops of New York, Zurich, Porto and Charlotte we test and capture the clothing in action for how women would wear it.

the Impact

What do you need to refuel? Not your car but YOU? Circle K is the most convenient stop for a cup of coffee, a water or a Polar Pop (but don’t forget about the hot dogs) as you tackle your day. We followed seven people, with seven unique stories and seven different day jobs into Circle K to see how they took advantage of America’s thirst stop.

See Also

Official  -Build relationship that last