Duke's Mayo Bowl Announcement

Charlotte Sports Foundation

Director

Derrick Bills

TALENT

Luke Kuechly

Director of Photography

Austin Moses

Film Location

Charlotte Latin High School

Producer

Miller Yoho, Jamey Pritchard

Photographer

Duncan Littlefield

Days on Set

1

Team Size

8

SUmmary

Being tasked with creating hero content announcing a new brand is a complicated task. For us, the creative concept around the Duke’s Mayo Bowl announcement was simply a trip back to our childhood to make one of our favorite foods: a tomato sandwich. We had some special help from one of our favorite athletes, Luke Keuchly, thanks to our friends at Luquire George Andrews.

Challenges

In an industry of creative individuals, we are a collective that believes true creativity comes from collaboration. Whether

objectives

In an industry of creative individuals, we are a collective that believes true creativity comes from collaboration. Whether

solutions

In an industry of creative individuals, we are a collective that believes true creativity comes from collaboration. Whether

ABout BTS

Filming over one humid morning at Charlotte Latin High School, our team of eight worked with the CSF  and Duke’s Mayonnaise to ensure that each bite of tomato sandwich that Luke took met their standards. From the serrated knife to the type of bread, each take of this shoot was developed to create a sense of nostalgia for those who grew up on tomato sandwiches in the summer. We also worked to produce, film, and edit the media announcement video featuring Maria Taylor of ESPN, Martin Kelly of Sauer Brands, and Danny Morrison of CSF.

the Impact

As a result, this announcement by the Charlotte Sports Foundation was called one of the most successful bowl announcements ever (via The Athletic) with a reach of over 3 billion people in the month of June, eventually being picked up by national outlets such as The Bleacher Report, CBS Sports, ESPN, the NFL Network and USA Today. 

DIRECTORS COMMENTARY